Blog Writing Business Blog Advertising Content Marketing Edmonton

Blog Writing

Blog

Attract an audience of clients to your website that are interested in learning more about your health products and services.

Blog Writing to Promote Your Business

When your clients have a question about their health, they typically look for an answer online. Most will start their search on Google. They read blog articles to learn more about their health conditions, symptoms, causes and treatments.

Search engines are the first stop for 8 out of 10 people seeking health information.

Pew Research Centre, 2018

If they find your blog article, this attracts them to your website. If your blog article is helpful and informative, they’ll explore the rest of your website to learn more about your health products and services.

However, if your blog article is well-written, but it’s difficult for your clients to find it online, it won’t attract any people to your website. In addition to writing a blog article for your audience, it’s important to also ensure that your clients can easily find the article. This is done through search engine optimization (SEO).

The primary marketing purpose of writing blog articles is to attract people to your website. The secondary purpose is to educate your audience and promote your products and services.

Our experienced team of researchers and writers can help you write blog articles that attract an audience of people interested in learning more about your health products and services.

43% of marketers say blogging is their most important type of content.

Social Marketing Industry Report, 2017
Blog Writing Business Blog Advertising Content Marketing Edmonton
Blog Writing Business Blog Advertising Content Marketing Edmonton

Benefits of Blog Writing

  • Educate your audience of clients and potential clients, strengthening your relationship and demonstrating your expertise as a thought leader
  • Attract a large audience of people to your website, interested in learning more about your health products and services
  • Develop and nurture a relationship with your audience, which motivates them to book an appointment with you and your team
  • Increase your search engine rankings in Google

High growth businesses [i.e. greater than 20% annual revenue growth] invest 68.8% more in blog articles on their websites than no growth businesses.

Dr. Lee Frederiksen, 2018

Do you have any questions?

Our Blog Writing Process

  1. First, we meet with you to learn more about your practice, your clients and your business goals.
  2. Then, we conduct research to learn more about your clients and their health and wellness needs.
  3. We work with you to develop article topics that are relevant to your clients and potential clients.
  4. Our team of researchers and writers produce well-written, extensively-researched blog articles, using only health journals and academic publications.
  5. Our marketing team ensures that each blog article and guide is written to attract a large audience of people through search engine optimization (SEO) strategies.
Blog Writing Business Blog Advertising Content Marketing Edmonton

Free Consultation

Do you have business goals in mind, but you’re not sure of where to start?