Logo Business Cards Branding Brand Edmonton

Branding

Logo & Branding

Effective branding differentiates your practice from your competitors, increases your brand’s recognition and credibility, and improves your clients’ loyalty.

What is Branding?

Your brand is more than your logo. Your brand is what your patients feel when they interact with your practice during every point of contact. It’s the synthesis of the reputation and visibility of your practice.

Your brand identity begins with your Branding & Communication Strategy. This strategic document articulates your vision and values, brand tone and personality, what differentiates your practice from your competitors, and creates communication guidelines to resonate with your audience.

Branding has long been shown to increase a company’s financial performance and long run competitive position.

Industrial Marketing Management, 2002

We creatively express this strategy as your visual brand identity, which includes:

  • Brand: practice name, logo, tagline, typography and colour palette.
  • Office stationary: letterhead, envelopes, business cards, and appointment cards.
  • Digital stationary: digital letterhead, Microsoft Word and PowerPoint templates, and email signature.
  • Traditional print advertisement: brochures, flyers, postcards, greeting cards, invitations, and magazine ads.
  • Patient education: informative booklets and guides for your front lobby.
  • Patient intake forms: traditional print or digital format.
Logo Business Cards Branding Brand Edmonton
Logo Business Cards Branding Brand Edmonton

Benefits of Logo & Branding

  • Differentiate practice: many businesses find it difficult to stand out from a crowded marketplace of competitors. A strong brand can differentiate your practice and give you a competitive advantage over your competitors.
  • Client recognition: people are more likely to buy products and services from a brand they recognize, even if they don’t know much about that business.
  • Increase credibility: having a strong, recognizable brand enhances your practice credibility with your clients, your practitioners, and your marketplace. Potential clients are more likely to buy products and services from a credible brand that they know, like and trust.
  • Client loyalty: people are attracted to brands that they share values with. A strong brand conveys these values to build an emotional connection with their audience. Brand loyalty can last a lifetime and even transfer to future generations.
  • New products and services: a strong brand and loyal clients makes it easier and less expensive to introduce new products and services. Your clients will anticipate your new products and services launch and may even help you promote it.

Branding can benefit the customer by increasing purchase confidence. Purchasing a well-known brand can reinforce prior experience and relationships. Branding can increase customer satisfaction.

Industrial Marketing Management, 2002

Do you have any questions?

Our Logo & Branding Process

Our extensive research into your patients, practice and marketplace provides us with valuable insights to inform your branding strategy.

Then, we meet with you and your team for our branding and communication discovery meeting. We help you identify what differentiates your practice from your competitors offering similar services.

Finally, our design team creates beautiful tools to communicate your brand messaging, resonate with your audience and elevate your brand identity in the eyes of your clients.

Marketers invest in branding because brand image and reputation enhance differentiation and can positively influence buying behavior, as consumers choose among competing offers.

Industrial Marketing Management, 2002
Logo Business Cards Branding Brand Edmonton

Free Consultation

Do you have business goals in mind, but you’re not sure of where to start?