Market Research
Edmonton Market Research
Learn What Your Patients Truly Want and Need
Learn about your marketplace environment to discover what health products and services your clients in Edmonton truly want and need.
What is Edmonton Market Research?
Your Secret Tool to Outperform Competitors
What products and services should you offer in your practice?
Should you focus on services for families with young children or for seniors?
What health products are growing in demand in Edmonton?
Many business owners in Edmonton offer services that their clients don’t actually want or need. This leads to wasted time, effort and resources for your practice. This can also lead to losing your clients to competitors that can better meet their needs.
Market research is the process of gathering information about your marketplace, competitors, potential clients, and the demand for your health products and services to make strategic decisions about your business.
Market research can help develop your business strategies and marketing objectives as well as give you a way to measure the success of your marketing activities.
Government of Alberta, 2018
Do you have any questions?
What Are the Benefits of Conducting Market Research in Edmonton?
Offer Health Products and Services Your Patients Love
- Learn about your marketplace environment to determine what health products and services resonate with your clients and potential clients
- Discover the demographics (age, gender, family, profession) and psychographics (attitudes, beliefs, lifestyle) of your neighbourhood to offer the products and services that your clients actually want and need
- Identify which health products and services are growing in demand so that you can position your practice to capture this growing demand trend
High-growth firms [e.g. greater than 20% annual revenue growth] are nearly 3x more likely to conduct frequent research on their market than no-growth firms.
Dr. Lee Frederiksen, 2018
Ready to Grow Your Business?
How Does Our Market Research Process Work?
Leverage Our Business Expertise to Grow Your Practice
Our experienced research team in Edmonton gathers information from various sources, such as:
- Industry research reports
- Commercial database of companies
- Municipal, provincial, and federal government databases
- Government agencies, such as Statistics Canada
- Online search volume from search engines, such as Google
- Online search trends using search engines and social media platforms
Then, we analyze this data and present valuable insights in a comprehensive report written specifically for you and your healthcare business.
A professional researcher will bring objectivity and experience to the table. The researcher can help you frame your questions to get the most out of the research. The professional will also be an expert at analyzing the data once it is collected, to help you draw valid conclusions.
Government of Alberta, 2018
Edmonton Business Consulting and Marketing for Healthcare
Do you have business goals in mind, but you’re not sure of where to start? Claim your free consultation to discuss your business goals and we’ll suggest strategies to help you realize them.
Working with Sarkis was surprising; the level of detail, the level of attention, and the level of thought that he put into our project was far more than I was expecting. It was very much appreciated.
Dominic McKenzie, Float House Whyte