Social Media Marketing Facebook Instagram LinkedIn Twitter Advertising Edmonton
Social Media Marketing

Edmonton Social Media Marketing for Healthcare

Nurture Relationships with Your Patients Online

Social media marketing is an effective strategy for building relationships with your clients and promoting your health products and services in Edmonton.

What is Social Media Marketing?

Educate and Inspire Your Audience of Clients

Effective social media marketing creates an emotional connection with your patients, shares information and ideas that they find valuable, and creates a digital community for your clients to interact.

Social media marketing is an effective tool to promote your healthcare clinic’s culture and personality, allowing you to build relationships with your Edmonton audience. Your clients interact with your health and wellness practice online, and think of you first when they need help with their health.

As more people go online to interact with their banks and make purchases, they want to do this with their doctors, health plans, and condition and disease management as well.

Laura Clapper, MD, OneRecovery, 2012
Social Media Marketing Facebook Instagram LinkedIn Twitter Advertising Edmonton

How to Create Effective Social Media Posts in Edmonton?

Build and Nurture Connections with Patients

Educational

Research studies show that the most effective sales approach is focused on educating your audience and demonstrating your expertise.

Personal

Sharing personal stories and photos of you and your team is a great way to build relationships, as people connect with people more than they connect with companies.

Promotional

Promote your health products and services directly by explaining the benefits to your clients and demonstrating how they work.

Social Media Marketing Facebook Instagram LinkedIn Twitter Advertising Edmonton

What Are the Benefits of Healthcare Social Media Marketing?

Connect with Your Clients Wherever They Are

  • Increase the awareness of your practice, your team, and your health products and services
  • Attract more traffic to your website through social media links
  • Build and nurture relationships with your audience of clients in Edmonton
  • Increase your appointment bookings with more new clients from social media
  • Improve your search engine rankings in Google
  • Lower your marketing and advertising costs with social media

61% of Canadians engage on social media daily, and 77% use Facebook daily.

Canadian Internet Registration Authority (CIRA), 2018

Do you have any questions?

How Does Our Social Media Marketing Process Work?

Digital Technology to Build Professional Networks

  1. First, we meet with you to learn more about your healthcare practice, your clients and your business goals.
  2. Then, we conduct research to learn more about your clients and which social media platforms they like to use.
  3. We setup new or revise existing social media accounts for your practice, including custom graphics for your profile and cover images.
  4. We send you a social media calendar to review and approve that summarizes the posts that we’ll create for your Edmonton practice.
  5. Our team of writers and designers create engaging social media posts to build personal relationships, educate your audience, and promote your practice.

The democratization of information through social media is shaping the clinical encounters and the patient/provider relationship.

Wen-ying Sylvia Chou, National Cancer Institute, 2012
Social Media Marketing Facebook Instagram LinkedIn Twitter Advertising Edmonton

Edmonton Business Consulting and Marketing for Healthcare

Do you have business goals in mind, but you’re not sure of where to start? Claim your free consultation to discuss your business goals and we’ll suggest strategies to help you realize them.

Working with Sarkis was surprising; the level of detail, the level of attention, and the level of thought that he put into our project was far more than I was expecting. It was very much appreciated.

Dominic McKenzie, Float House Whyte

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