Social Media Marketing Facebook Instagram LinkedIn Twitter Advertising Edmonton

Social Media Marketing

Edmonton Social Media Marketing

Social media marketing is an effective strategy for building relationships with your clients and promoting your health products and services.

What is Social Media Marketing?

Effective social media marketing creates an emotional connection with your patients, shares information and ideas that they find valuable, and creates a digital community for your clients to interact.

The first step in effective social media marketing in Edmonton is to learn about your clients and which platforms they like to use. Instead of taking a guess, we take a scientific approach.

A Patient Survey is an effective method of learning about your clients and which social media platforms they like to use. Instead of spending your advertising budget promoting your practice on a platform that your clients don’t use, focus your time and resources on the right platforms.

As more people go online to interact with their banks and make purchases, they want to do this with their doctors, health plans, and condition and disease management as well.

Laura Clapper, MD, OneRecovery, 2012
Social Media Marketing Facebook Instagram LinkedIn Twitter Advertising Edmonton

Our Social Media Posts

  • Educational: research studies show that the most effective sales approach is focused on educating your audience and demonstrating your expertise.
  • Personal: sharing personal stories and photos of you and your team is a great way to build relationships, as people connect with people more than they connect with companies.
  • Promotional: promote your health products and services directly by explaining the benefits to your clients and demonstrating how they work.
Social Media Marketing Facebook Instagram LinkedIn Twitter Advertising Edmonton

Benefits of Social Media Marketing in Edmonton

  • Increase the awareness of your practice, your team, and your health products and services
  • Attract more traffic to your website through social media links
  • Build and nurture relationships with your audience of clients
  • Increase your appointment bookings with more new clients from social media
  • Improve your search engine rankings in Google
  • Lower your marketing and advertising costs with social media

61% of Canadians engage on social media daily, and 77% use Facebook daily.

Canadian Internet Registration Authority (CIRA), 2018

Do you have any questions?

Our Social Media Marketing Process

  1. First, we meet with you to learn more about your practice, your clients and your business goals.
  2. Then, we conduct research to learn more about your clients and which social media platforms they like to use.
  3. We setup new or revise existing social media accounts for your practice, including custom graphics for your profile and cover images.
  4. We send you a social media calendar to review and approve that summarizes the posts that we’ll create for your practice.
  5. Our team of writers and designers create engaging social media posts to build personal relationships, educate your audience, and promote your practice.

The democratization of information through social media is shaping the clinical encounters and the patient/provider relationship.

Wen-ying Sylvia Chou, National Cancer Institute, 2012
Social Media Marketing Facebook Instagram LinkedIn Twitter Advertising Edmonton

Free Consultation

Do you have business goals in mind, but you’re not sure of where to start?

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