Business Consultant: Practice Management Consulting for Health & Wellness
Improve the Health of Your Practice
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What is a consultant?
A consultant is a person who provides expert advice in their area of expertise, such as business, management, accounting, human resources, law, marketing, information technology, engineering, and more.
These consulting professionals use their education, training, and experience to provide business advice, and are often referred to as business advisors.
What is a business consultant or management consultant?
A business consultant or management consultant helps businesses and organizations improve their performance by providing expert advice to solve problems and implement solutions to realize goals.
Sometimes referred to as business strategy consultants, these experts work closely with a client’s senior management team to develop and improve their organization’s business strategy.
In the health and wellness industries, these business consultants often adopt the title practice management consultant, healthcare consultant, medical consultant, dental consultant, chiropractic consultant, and others.
What does a business consultant do?
According to Harvard Business Review, there are eight general functions that a business consultant or management consultant can provide, including:
- Providing information to a client.
- Solving a client’s problems.
- Making a diagnosis, which may necessitate redefinition of the problem.
- Making recommendations based on the diagnosis.
- Assisting with implementation of recommended solutions.
- Building a consensus and commitment around corrective action.
- Facilitating client learning and teaching clients how to resolve similar problems in the future.
- Permanently improving organizational effectiveness.
How can a practice management consultant help my business?
The business consulting industry is being disrupted. In the last 100 years, consulting companies have consolidated into the ‘Big 4’ generalist consulting firms. But, technology and innovation are disrupting the consulting industry:
These big generalist consulting companies are losing market share to highly specialized, boutique consulting firms that can deliver better value to their clients. Technology and innovation provide access to information that used to be only accessible by traditional and expensive consulting firms.
Today, boutique consulting companies can be competitive at delivering better value:
In other words, these generalist consulting companies are losing market share to consulting firms that specialize in a particular area of expertise that their client needs. Some business consultants specialize in a product, service, industry, technology, process, or other area.
Some business consultants or management consultants specialize in the health and wellness industry, often as a result of their personal interests or professional backgrounds. These consultants have adopted specialized titles, including practice management consultant, healthcare consultant, medical consultant, dental consultant, chiropractic consultant, and others.
The Business Clinic is a business consulting firm that specializes in supporting the health and wellness industry in Alberta. As a result, we understand the industry, your business model, your unique health products and services, your patients’ needs and the regulatory environment through extensive research and experience.
Our Business Consulting Process
Many business consultants will be eager to implement tactics, often making assumptions about your practice and patients.
Instead of taking a guess, we take a scientific approach.
Before implementing any business consulting recommendations, we take a step back and look at our big picture strategy. We follow a three-step process:
Step 1: Research
Learn About Your Patients & Practice
Research is the process of gathering information about your practice, your patients, your competitors, and your marketplace environment, to help you make better business decisions.
When you listen to your clients on an ongoing basis, you become aware of their changing needs, goals and challenges. This intelligence gives your practice a competitive advantage in a fast-changing and over-saturated marketplace. Your health and wellness clinic becomes better informed and more proactive than your competitors.
Step 2: Strategy
Create a Business & Marketing Strategy for Your Practice
Conducting research helps you learn about your practice, patients and marketplace environment, which informs your business and marketing strategy.
This business and marketing strategy can be communicated internally as a report for you and your partners. You can also communicate this strategy externally to your patients through your logo and branding. Finally, your business and marketing strategy can be implemented online through your website.
Effective branding differentiates your practice from your competitors, increases your brand’s recognition and credibility, and improves your clients’ loyalty to your health and wellness clinic.
Your website is the online headquarters of your practice. An effective website can help you grow your practice with new patients and strengthen your relationships with your existing clients.
Step 3: Implementation
Digital Marketing for Your Health & Wellness Practice
Now that you have an effective business and marketing strategy in place for your practice, you can implement this strategy using digital marketing.
Digital marketing is the marketing of products and services using digital technologies on the Internet, mobile phones, tablets, and any other digital medium.
Digital marketing has changed every business industry, including the health and wellness industries. Traditional marketing and advertising are being replaced by powerful digital tools with robust analytics to optimize your business and marketing performance.
Connect with a large network of new patients on social media and focus your marketing message to the right audience. A combination of social media marketing and advertising will help you attract new patients to your practice.
Demonstrate your expertise as a thought leader in your field and attract new patients looking to learn from your resources as a health expert. This includes blog writing, eBooks and email marketing services.
Employee Training for Your Health & Wellness Practice
Your patients first visit for your products and services, but stay for the relationships with you and your team. You may think that you’re selling health products and services, but you’re actually selling an experience.
In business, just like in life, relationship is everything.
Nurturing a relationship with your clients requires emotional intelligence to build rapport, effective communication to set clear expectations, and strong leadership to manage their needs.
Client experience is the new marketing, as delivering an exceptional client experience will result in increased patient satisfaction, loyalty, advocacy and retention.
Do you have any questions?
Client Showcase: Dentistry Clinic
Why Work With Our Business Consulting Firm?
The Business Clinic has a unique business model that exists at the union between a business consulting practice and a digital marketing agency.
We understand the health and wellness industry in Alberta, your patients, your products and services, and the regulatory environment through extensive research and experience.
Our unique business and marketing services have been custom designed and created to support business owners in the health and wellness industry in Alberta.
Our research team has surveyed thousands of patients of health clinics in Alberta and we understand their needs, challenges, preferences, and buying behaviour.
We regularly consult with regulatory bodies, colleges, and associations on their codes of ethics to ensure that our clients always remain compliant.
We have professionally evaluated hundreds of health clinic websites and marketing strategies to learn what’s working well and what’s not working well, and we offer our insights to you.
Our mystery shoppers have secret shopped numerous health clinic employees to learn their strengths and weaknesses, and evaluate their ability to build rapport, identify needs, educate and present solutions, and finalize a sale.
We have conducted extensive market research in Alberta to determine what health products and services your patients truly want and need, and which are growing in demand.