Dental Marketing: How to Attract New Patients to Your Practice in Edmonton
Get More New Patients
Our Edmonton Dental Marketing Clients' Results
Are you wondering how to attract new patients to your dental practice in Edmonton?
We wrote this guide to help you learn all about Edmonton dental marketing.
Some will attract new patients to your dental office, while others will be a waste of your time and budget.
Many dentists in Edmonton waste their advertising budgets on various marketing plans, marketing strategies, and marketing ideas for their dental clinic with mixed results.
Sometimes they get new patients, other times they don’t. Eventually, they may find the right combination of dental marketing strategies that gets new patients to their dental clinic.
This is called the “trial-and-error” strategy.
It works, but it’s time consuming and expensive. You have to keep trying every possible dental marketing idea until you find one or two that gets results.
Every business in Edmonton is unique, and your dental practice is also unique.
There’s a reason that your patients chose your specific dental office. It’s the combination of you, your dental associates, your front-desk team, your treatment efficacy, patient-centred care, quality of service, your location to their home and work, etc.
Learning about your patients helps you discover who they are, how they found you, what attracted them to your dental office, and how to get more new patients like them.
A dental marketing company may be eager to start implementing marketing ideas, often making assumptions about your patients and guessing how to get more patients into your practice.
Instead of taking a guess, we take a scientific approach.
Before implementing any marketing or advertising ideas for dentists, we take a step back and look at our big picture strategy. We follow a three-step process:
Step 1: Research
Learn About Your Dental Patients and Practice in Edmonton
Research is the process of gathering information about your Edmonton dental practice, your patients, your competitors, and your marketplace environment, to help you make better business decisions.
When you listen to your patients on an ongoing basis, you become aware of their changing needs, goals and challenges. This intelligence gives your dental practice a competitive advantage in a fast-changing and over-saturated marketplace. Your dental clinic becomes better informed and more proactive than your competitors.
Step 2: Strategy
Create a Dental Marketing Strategy to Attract New Patients in Edmonton
Conducting research helps you learn about your dental practice, patients and marketplace environment, which informs your business and marketing strategy.
This business and marketing strategy can be communicated internally as a business plan for you and your partners. You can also communicate this strategy externally to your patients through your logo and branding. Finally, you can use your Edmonton dental website to attract new patients to your practice.
Step 3: Implementation
Digital Marketing for Dentists in Edmonton
Now that you have an effective strategy in place to attract new patients to your Edmonton dental practice, you can implement this strategy using digital marketing for dentists.
Digital marketing for dentists is the marketing of products and services using digital technologies on the Internet, mobile phones, tablets, and any other digital medium.
Digital marketing has changed every business industry, including dentistry. Traditional marketing and advertising are being replaced by powerful digital tools with robust analytics to optimize your marketing performance.
Do you have any questions?
Client Showcase: Dentistry Clinic
Why Work With Our Dental Marketing Company in Edmonton?
Our research team has surveyed thousands of patients of dental clinics in Alberta and we understand their needs, challenges, preferences, and buying behaviour.
Our mystery shoppers have secret shopped numerous dental clinic employees to learn their strengths and weaknesses, and evaluate their ability to build rapport, identify needs, educate and present solutions, and finalize a sale.