Google Business Guide
How to Get on the First Page of Google
Chapter 1: Google Ads
Chapter 2: Google Maps
Chapter 3: Google Search
Google Business Guide
How to Get on the First Page of Google
Chapter 1: Google Ads
- What is Google Ads (Google AdWords)?
- What are the benefits of Google Ads?
- How does Google Ads work?
- How much does Google Ads cost?
- How to use Google Ads?
Chapter 2: Google Maps
- What is local search engine optimization (SEO)?
- How to be on Google Maps?
- Google My Business
- How to get to the top of Google Maps?
- What are citations?
Chapter 3: Google Search
- What is search engine optimization (SEO)?
- How does search engine optimization (SEO) work?
- What are link signals?
- What are on-page signals?
- What are behavioural signals?
Introduction
How did your clients find you, your practice, or your health products and services?
When you’re looking for a new service in your city, or to learn any new information, where do you start your search?
Most people begin their search on a search engine, like Google.
90% of people use major search engines prior to making a purchase to research products and services locally.
When a person is using Google, they enter a “search query” into the search box, which is the combination of words that they use to find what they’re looking for. For example, if a person is looking for a local dentist, they’ll likely use any of these search queries:
- Dentist near me
- Dentist Edmonton
- Downtown dentist
The results they get in Google vary depending on the keywords that are used. Keywords are the key words, or groups of words, that trigger your website to be displayed in Google Ads, Maps or Search results. Sometimes the keywords might match your search query exactly, other times it’s a similar phrase match.
Once you see your search results in Google, you likely click on the first few websites and almost always on the first page. In fact, according to a study published by Advanced Web Ranking, 75% of all website clicks on Google are from the first page, and 33% are for the first website listing.
If your business website is not found on the first page of Google, your patients will have a hard time finding your practice. So, how do you get on the first page of Google?
When a person types a search query into Google, they see three results:
- Google Ads: Pay Per Click
- Google Maps: Local SEO
- Google Search: Organic SEO
The results that you see in each of these three sections are based on completely different factors. We wrote this guide to help you learn how to get your business website found on the first page of Google. Here’s what you’ll learn:
Chapter 1
Google Ads: Pay Per Click
Google Ads are text, image, or video advertisements displayed by Google in their search engine results page, on websites and apps, as well as in YouTube. Get your business website found on the first page of Google instantly using Google Ads, and use their powerful analytics to focus your ads to a specific audience of people interested in your products and services.
Chapter 2
Google Maps: Local SEO
Local search engine optimization (SEO) is a set of tactics to increase the position of your website ranking in local search results, such as Google Maps. Many people use Google Maps when looking for a new health and wellness provider, so attract more patients to your clinic by increasing your rankings in Google Maps using your Google My Business account.
Chapter 3
Google Search: Organic SEO
Organic search engine optimization (SEO) is a set of tactics to increase the position of your website ranking in organic Google Search results. This method often provides the best long-term value for growing your practice with new patients compared to paid advertising.
After reading this guide, you’ll understand how to grow your business by being on the first page of Google. Let’s get started!
