Logo & Branding
Edmonton Logo and Branding for Healthcare
Stand Out from Your Competition
Effective branding differentiates your Edmonton practice from your competitors, increases your brand’s recognition and credibility, and improves your clients’ loyalty.
Logo and Branding for Health and Wellness
Our Client Results: Transform Your Logo
Before
After
Loving Choices Psychology
Many people were confused about their old logo and didn’t know what kind of business they are and what services they offer. We designed their new logo to capture the essence of a loving psychology practice that specializes in couples counselling and marriage therapy.
Action Occupational Therapy
What is Logo and Branding in Edmonton?
Establish Your Credibility as a Health Expert
Your brand is more than your logo. Your brand is what your patients feel when they interact with your practice during every point of contact. It’s the synthesis of the reputation and visibility of your healthcare practice in Edmonton.
Your brand identity begins with your Branding and Communication Strategy. This strategic document articulates your vision and values, brand tone and personality, what differentiates your practice from your competitors, and creates communication guidelines to resonate with your audience.
Branding has long been shown to increase a company’s financial performance and long run competitive position.
We creatively express this strategy as your visual brand identity, which includes:
- Brand: practice name, logo, tagline, typography and colour palette.
- Office stationary: letterhead, envelopes, business cards, and appointment cards.
- Digital stationary: digital letterhead, Microsoft Word and PowerPoint templates, and email signature.
- Traditional print advertisement: brochures, flyers, postcards, greeting cards, invitations, and magazine ads.
- Patient education: informative booklets and guides for your front lobby.
- Patient intake forms: traditional print or digital format.
Do you have any questions?
What Are the Benefits of Logo and Branding for Healthcare?
Differentiate Your Practice from Similar Competitors
- Differentiate practice: many Edmonton businesses find it difficult to stand out from a crowded marketplace of competitors. A strong brand can differentiate your healthcare practice and give you a competitive advantage over your competitors.
- Client recognition: people are more likely to buy products and services from a brand they recognize, even if they don’t know much about that business.
- Increase credibility: having a strong, recognizable brand enhances your practice credibility with your clients, your practitioners, and your marketplace. Potential clients are more likely to buy products and services from a credible brand that they know, like and trust.
- Client loyalty: people are attracted to brands that they share values with. A strong brand conveys these values to build an emotional connection with their audience. Brand loyalty can last a lifetime and even transfer to future generations.
- New products and services: a strong brand and loyal clients make it easier and less expensive to introduce new products and services. Your clients will anticipate your new products and services launch and may even help you promote it.
Branding can benefit the customer by increasing purchase confidence. Purchasing a well-known brand can reinforce prior experience and relationships. Branding can increase customer satisfaction.
Ready to Grow Your Business?
How Does Our Logo and Branding Process Work?
Elegantly Designed to Tell Your Story
- Our extensive research into your patients, healthcare practice and marketplace in Edmonton provides us with valuable insights to inform your branding strategy.
- Then, we meet with you and your team for our branding and communication discovery meeting. We help you identify what differentiates your practice from your competitors offering similar services.
- Finally, our design team creates beautiful tools to communicate your brand messaging, resonate with your audience and elevate your brand identity in the eyes of your clients.
Marketers invest in branding because brand image and reputation enhance differentiation and can positively influence buying behavior, as consumers choose among competing offers.
Edmonton Business Consulting and Marketing for Healthcare
Do you have business goals in mind, but you’re not sure of where to start? Claim your free consultation to discuss your business goals and we’ll suggest strategies to help you realize them.
Working with Sarkis was surprising; the level of detail, the level of attention, and the level of thought that he put into our project was far more than I was expecting. It was very much appreciated.
